Connect UTM Mind to Google Analytics 4 and view campaign attribution reports, channel performance, and UTM-driven traffic data without leaving your UTM management workflow.
Google Analytics 4 (GA4) is Google's next-generation analytics platform, replacing Universal Analytics. GA4 uses an event-based data model and provides campaign attribution reporting through the Traffic Acquisition and Campaign reports. Accurate GA4 attribution depends entirely on consistent UTM parameters — making UTM governance and GA4 reporting two sides of the same coin.
UTM Mind connects to your GA4 property via OAuth and pulls campaign attribution data directly into your dashboard. You can view which UTM sources, mediums, and campaigns are driving traffic and conversions — without switching to the GA4 interface. This closes the loop between UTM creation and attribution measurement, giving your team a single workspace for both.
The GA4 integration is read-only. UTM Mind reads campaign attribution data from your GA4 property to surface it in the UTM Mind dashboard. It does not write any data to GA4.
The GA4 integration is for attribution reporting only. Macro support is not applicable — UTM parameters are read from GA4 as they were set when links were created.
Preview is not applicable for the GA4 integration, which is read-only.
View GA4 Traffic Acquisition data — sessions, users, conversions, and revenue by utm_source, utm_medium, and utm_campaign — directly in UTM Mind.
See which channels (Paid Search, Paid Social, Email, Organic) are driving the most traffic and conversions, based on your UTM parameters.
Cross-reference your UTM Mind link library against GA4 data to identify UTM parameters that are missing, misspelled, or inconsistent.
Connect multiple GA4 properties to UTM Mind and switch between them to view attribution data for different websites or apps.
Filter GA4 attribution data by custom date ranges to analyze campaign performance over specific periods.
Create UTM links and immediately see their attribution impact in GA4 — all without leaving UTM Mind.
UTM Mind reads campaign attribution data from your GA4 property: sessions, users, conversions, and revenue broken down by utm_source, utm_medium, utm_campaign, utm_content, and utm_term. It does not access user-level data, raw event streams, or any personally identifiable information.
No. The GA4 integration is entirely read-only. UTM Mind reads attribution data from GA4 to display it in your dashboard. It does not create events, modify properties, or write any data to your GA4 account.
Yes. UTM Mind supports multiple GA4 properties. After connecting your Google account, you can select which GA4 property to view and switch between properties in the dashboard.
GA4 attribution is entirely dependent on UTM parameters. If your UTM parameters are inconsistent — misspelled sources, inconsistent mediums, missing campaigns — your GA4 reports will be fragmented and unreliable. UTM Mind helps you maintain UTM consistency so your GA4 attribution data is accurate and actionable.
Go to the Integrations page in your UTM Mind dashboard, click "Connect" next to Google Analytics 4, and sign in with the Google account that has access to your GA4 property. Select the GA4 property you want to connect and click Authorize.
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