📡Ad Platform

Sync UTM Parameters to CM360 — Ad Server Tracking Made Simple

Connect UTM Mind to Google Campaign Manager 360 and push UTM parameters to placements and ads. Supports CM360 click macros for automatic campaign, placement, and creative tracking.

What is CM360 (Campaign Manager 360)?

Google Campaign Manager 360 (CM360, formerly DoubleClick Campaign Manager / DCM) is Google's enterprise ad server for managing display and video advertising across multiple platforms. CM360 serves as the central tracking layer for programmatic campaigns, providing impression and click tracking, Floodlight conversion tracking, and cross-channel attribution. UTM tracking in CM360 is applied at the placement and ad level through click tracker URLs.

What does UTM Mind do with CM360 (Campaign Manager 360)?

UTM Mind connects to your CM360 account via OAuth and allows you to browse your account, advertiser, campaign, and placement hierarchy. You can select placements or ads, apply UTM parameters with CM360 click macros, and push the changes in bulk. UTM Mind handles the correct click tracker URL format for CM360 automatically.

Integration Capabilities

Sync Level
AccountAdvertiserCampaignPlacementAd

UTM Mind supports syncing at the advertiser, campaign, placement, and ad level in CM360. Multi-select and select-all are supported for bulk operations.

Macro Support
%ecid!%eadid!%epid!%esite!%eadv!%ecampid!+1 more

UTM Mind supports CM360's click macro system (%macro! format). These macros are automatically replaced by CM360 with the actual campaign, placement, and ad values when a user clicks your ad.

Live Preview

Before pushing UTM parameters to CM360, UTM Mind shows a preview of the final click tracker URL with all macros in their raw form. You can verify the URL structure is correct before applying it to your placements.

UTM Mind + CM360 (Campaign Manager 360): Key Features

Full CM360 Hierarchy Traversal

Browse your CM360 account, advertiser, campaign, placement, and ad hierarchy directly inside UTM Mind.

CM360 Click Macro Support

Use CM360's click macros (%ecid!, %eadid!, %epid!, etc.) in your UTM templates for automatic value insertion.

Bulk Placement Sync

Apply UTM parameters to multiple placements at once with multi-select and select-all support.

Click Tracker URL Formatting

UTM Mind automatically formats the URL as a proper CM360 click tracker, handling the required URL encoding and parameter placement.

Live Preview

Preview the final click tracker URL with all macros before pushing to CM360.

Sync History & Audit Log

Every CM360 sync operation is recorded in the Activity Log with the actor, timestamp, and UTM parameters applied.

Supported CM360 (Campaign Manager 360) Macros

Use these dynamic macros in your UTM templates in UTM Mind. CM360 (Campaign Manager 360) will automatically replace them with the actual values at click time.

%ecid!%eadid!%epid!%esite!%eadv!%ecampid!%eplacementid!

Secure OAuth 2.0 — Enterprise Ad Server Access Control

  • UTM Mind connects via Google's official OAuth 2.0 flow — your Google credentials are never stored.
  • UTM Mind only requests the minimum required CM360 API scopes: read campaign structure and write click trackers.
  • UTM Mind never accesses your CM360 billing data, Floodlight conversion data, or audience segments.
  • You can revoke access at any time from the UTM Mind Integrations page or from your Google Account security settings.
  • Access tokens are encrypted at rest and refreshed automatically.

Frequently Asked Questions

What is the difference between CM360 and DV360 in UTM Mind?

CM360 is the ad server layer — it tracks impressions, clicks, and conversions across all your campaigns. DV360 is the buying layer — it purchases programmatic inventory. UTM Mind integrates with both: DV360 for managing UTM parameters on line items, and CM360 for managing UTM parameters on placements and ads at the ad server level.

Does UTM Mind support CM360 click macros?

Yes. UTM Mind supports CM360's click macro system: %ecid! (creative ID), %eadid! (ad ID), %epid! (placement ID), %esite! (site ID), %eadv! (advertiser ID), %ecampid! (campaign ID), and %eplacementid! (placement ID).

Can I sync UTM parameters to CM360 placements in bulk?

Yes. UTM Mind supports multi-select and select-all for bulk sync across multiple placements and ads in CM360.

Ready to connect CM360 (Campaign Manager 360)?

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