🖥️Ad Platform

Sync UTM Parameters to DV360 — Programmatic Campaign Tracking Made Easy

Connect UTM Mind to Google Display & Video 360 and push UTM parameters to line items and creatives. Supports DV360 click macros for automatic campaign and creative tracking.

What is DV360 (Display & Video 360)?

Google Display & Video 360 (DV360) is Google's enterprise demand-side platform (DSP) for programmatic advertising. DV360 manages display, video, audio, and connected TV campaigns across the Google Display Network and third-party exchanges. UTM tracking in DV360 requires setting click trackers on line items and creatives — a process that is complex and error-prone at scale.

What does UTM Mind do with DV360 (Display & Video 360)?

UTM Mind connects to your DV360 account via OAuth and allows you to browse your advertiser and campaign hierarchy. You can select line items or creatives, apply UTM parameters with DV360 click macros, and push the changes in bulk. UTM Mind handles the correct URL format for DV360 click trackers automatically.

Integration Capabilities

Sync Level
PartnerAdvertiserCampaignInsertion OrderLine Item

UTM Mind supports syncing at the advertiser, campaign, insertion order, and line item level in DV360. Multi-select and select-all are supported for bulk operations.

Macro Support
${CAMPAIGN_ID}${CAMPAIGN_NAME}${INSERTION_ORDER_ID}${LINE_ITEM_ID}${CREATIVE_ID}${SITE_ID}+2 more

UTM Mind supports DV360's click macro system (${MACRO_NAME} format). These macros are automatically replaced by DV360 with the actual campaign, line item, and creative values when a user clicks your ad.

Live Preview

Before pushing UTM parameters to DV360, UTM Mind shows a preview of the final click tracker URL with all macros in their raw form. You can verify the URL structure is correct before applying it to your line items.

UTM Mind + DV360 (Display & Video 360): Key Features

Full DV360 Hierarchy Traversal

Browse your DV360 partner, advertiser, campaign, insertion order, and line item hierarchy directly inside UTM Mind.

DV360 Click Macro Support

Use DV360's click macros (${CAMPAIGN_ID}, ${LINE_ITEM_ID}, ${CREATIVE_ID}, etc.) in your UTM templates for automatic value insertion.

Bulk Line Item Sync

Apply UTM parameters to multiple line items at once with multi-select and select-all support.

Click Tracker URL Formatting

UTM Mind automatically formats the URL as a proper DV360 click tracker, handling the required URL encoding and parameter placement.

Live Preview

Preview the final click tracker URL with all macros before pushing to DV360.

Sync History & Audit Log

Every DV360 sync operation is recorded in the Activity Log with the actor, timestamp, and UTM parameters applied.

Supported DV360 (Display & Video 360) Macros

Use these dynamic macros in your UTM templates in UTM Mind. DV360 (Display & Video 360) will automatically replace them with the actual values at click time.

${CAMPAIGN_ID}${CAMPAIGN_NAME}${INSERTION_ORDER_ID}${LINE_ITEM_ID}${CREATIVE_ID}${SITE_ID}${PLACEMENT_ID}${DEVICE_TYPE}

Secure OAuth 2.0 — Enterprise-Grade Access Control

  • UTM Mind connects via Google's official OAuth 2.0 flow — your Google credentials are never stored.
  • UTM Mind only requests the minimum required DV360 API scopes: read campaign structure and write click trackers.
  • UTM Mind never accesses your DV360 billing data, audience segments, or conversion data.
  • You can revoke access at any time from the UTM Mind Integrations page or from your Google Account security settings.
  • Access tokens are encrypted at rest and refreshed automatically.

Frequently Asked Questions

What level can I sync UTM parameters at in DV360?

UTM Mind supports syncing at the advertiser, campaign, insertion order, and line item level in DV360. You can apply UTM parameters to your entire advertiser at once, or target specific campaigns and line items.

Does UTM Mind support DV360 click macros?

Yes. UTM Mind supports DV360's click macro system: ${CAMPAIGN_ID}, ${CAMPAIGN_NAME}, ${INSERTION_ORDER_ID}, ${LINE_ITEM_ID}, ${CREATIVE_ID}, ${SITE_ID}, ${PLACEMENT_ID}, and ${DEVICE_TYPE}.

How is DV360 different from Google Ads in UTM Mind?

Google Ads uses ValueTrack macros ({campaignid}, {keyword}) and Tracking Templates. DV360 uses click macros (${CAMPAIGN_ID}) and click tracker URLs. UTM Mind handles both formats correctly and automatically applies the right URL structure for each platform.

Ready to connect DV360 (Display & Video 360)?

Sign up for UTM Mind and connect your DV360 (Display & Video 360) account in minutes. Free plan available.