Everything you need for perfect attribution
From AI-powered rule generation to automated bi-directional syncing, UTM Mind guarantees flawless tracking data before a single penny is spent.
8 Integrated Modules
Everything you need to govern UTM data at scale
UTM Mind replaces spreadsheets, manual copy-paste, and tribal knowledge with a structured, AI-assisted governance system. Every module works together — and every module is accessible through the AI agent.
Attributes
Define and manage the allowed values for every UTM field — sources, mediums, campaigns, and custom parameters. Attributes are the foundation of your naming convention, ensuring every team member uses the same vocabulary.
Templates
Create channel-specific UTM templates for any ad platform, email, or social channel. Templates pre-fill the correct parameter values for each channel, eliminating typos and ensuring consistency across your entire team.
Link Builder
Generate single or bulk UTM links from your templates in seconds. Every link is validated against your rules before creation. Export your entire link library to Google Sheets for team distribution and campaign management.
Rules Engine
Define validation rules that every UTM link must pass before it can be used. Catch forbidden values, missing required parameters, and format violations automatically — before broken links reach your ad platforms.
Naming Convention
Visualize your entire UTM naming convention as an interactive tree diagram. Share it with your team as a living reference document. Everyone sees the same structure, reducing onboarding time and preventing convention drift.
Sync Hub
Automatically push your UTM tracking templates to your connected ad platforms with one click. UTM Mind handles OAuth connection, account detection, and platform-specific parameter formatting — no manual ad platform work required. More integrations coming soon.
GA4 Reports
VerificationPull live GA4 campaign data directly into UTM Mind. Visualize UTM performance in tables and charts, identify attribution anomalies, and verify that your tracking parameters are flowing correctly into your analytics — post-campaign.
Organization & Team Permissions
CollaborationInvite teammates, assign roles, and control who can create, edit, or publish UTM assets. Manage your entire organization's UTM governance from a single dashboard — with fine-grained permissions that keep your data clean and your team aligned.
- Invite unlimited team members
- Role-based access control (Admin, Editor, Viewer)
- Organization-wide naming convention enforcement
- Audit trail for all UTM changes