Every tool your team needs for perfect UTM attribution
From an AI agent that builds and fixes UTM links via chat, to direct Google Ads & Meta sync, GA4 reporting, and a full validation rules engine — UTM Mind is the only platform built for end-to-end UTM governance.
21+ Integrated Features
Every tool you need to govern your UTM data end-to-end
UTM Mind replaces spreadsheets, manual copy-paste, and tribal knowledge with a structured, AI-assisted governance system. Build consistent links, enforce naming rules, sync to ad platforms, and verify data quality in GA4 — all in one place, all accessible through the AI agent.
UTM AI Agent
Stop navigating menus to do things that should take one sentence. The AI agent creates templates, generates bulk links, sets up validation rules, syncs to ad platforms, and audits your GA4 data — all from a single conversation. Tell it what you need; it handles the rest.
- Natural language link & template generation
- One-click fix for broken UTM links
- Automated UTM strategy from your website URL
- Context-aware suggestions based on your naming convention
GA4 AI Validation Reporting
Know whether your attribution is actually working — before the quarterly report tells you it isn't. Connect GA4 and the AI automatically audits your live campaign data, surfaces broken parameters and naming inconsistencies, and suggests fixes you can apply in seconds.
- Live GA4 campaign data pull via OAuth
- AI-powered anomaly detection on UTM values
- Side-by-side expected vs. actual parameter comparison
- Exportable validation report for your team
UTM Templates & Preset Library
Define your naming convention once and enforce it everywhere. Build reusable channel templates that lock in the correct values for every UTM field. Start in minutes with a built-in preset library for Google Ads, Meta, TikTok, Email, and more — or build your own from scratch.
- Static, dropdown, free-text & macro field types
- Preset templates for Google Ads, Meta, TikTok, Email
- Platform macro support ({campaignid}, {{site_source_name}}, etc.)
- Dynamic macro support (${{date}}, ${{uuid}}, etc.)
Template Public Sharing
Your agency or media partner doesn't need an account to follow your naming convention. Turn any template into a shareable link builder with one click — they fill in the fields and generate correctly formatted UTM links. Every link they create syncs back to your dashboard automatically.
- One-click shareable link per template
- Anonymous link generation (no login required)
- Generated links auto-sync to your dashboard
- Revoke access at any time
Bulk Link Dashboard
Generate dozens of validated UTM links in seconds — not hours. The grid-mode builder lets you create links across multiple URLs, sources, and mediums simultaneously. Every link is validated before it leaves the platform. Manage, filter, and export your entire link library from one place.
- Grid-mode bulk generation (multiple URLs × sources × mediums)
- Real-time validation against your rules engine
- CSV & Google Sheets export
- Full activity history & change log
Rule Validation Engine & Presets
Make it impossible to create a non-compliant UTM link. Define custom validation rules — allowlists, blocklists, regex patterns, max-length limits — that every link must pass before it can be used. Start instantly with a built-in preset library, or build your own.
- Allowlist, blocklist, regex & max-length rules
- Preset validation rules for instant setup
- Rules enforced at link creation and AI generation
- Violation report with AI-suggested corrections
Attributes & Preset Library
Maintain a single approved list of UTM values for every parameter — sources, mediums, campaigns, content. When every team member picks from the same list, your GA4 data stays clean. Preset libraries for all standard fields are included, with platform macros for Google Ads, Meta, and TikTok.
- Preset attributes for all standard UTM parameters
- Platform macro library (Google Ads, Meta, TikTok)
- Dynamic macro support (${{date}}, ${{uuid}}, etc.)
- Shared across all templates and team members
UTM Naming Convention Tree View
Give your team a living reference they'll actually use. Visualize your entire UTM naming convention as an interactive tree diagram — auto-generated from your templates and attributes. Share it as a team document so everyone builds links the same way, every time.
- Auto-generated from your templates & attributes
- Interactive hierarchy explorer
- Customizable parameter order & depth
- Shareable as a team reference document
Google Ads Integration
Eliminate the copy-paste step that breaks Google Ads tracking. Sync UTM tracking templates directly to your campaigns with one click via OAuth. Supports {lpurl} and all Google ValueTrack parameters — so your tracking survives landing page changes automatically.
- OAuth-based direct Google Ads connection
- Push tracking templates to campaigns, ad groups & ads
- Supports {lpurl} and all Google ValueTrack parameters
- Sync history & error reporting
Meta Ads Integration
Stop manually entering UTM parameters in Meta Ads Manager. Connect Meta via OAuth and push your UTM parameters to Facebook and Instagram campaigns automatically. Supports Meta dynamic parameters — ensuring consistent attribution across every placement and ad format.
- OAuth-based Meta Ads connection
- Push UTM parameters to campaigns & ad sets
- Supports Meta dynamic parameters
- Works across Facebook, Instagram & Audience Network
GA4 Integration & Reporting
See exactly which campaigns are driving conversions — and which UTM parameters are breaking your data. Connect GA4 via OAuth to pull live attribution data directly into UTM Mind. View source/medium performance, validate parameter consistency, and spot gaps without exporting a single CSV.
- OAuth GA4 connection — no manual export needed
- Live campaign attribution dashboard
- UTM parameter consistency audit
- AI-powered anomaly detection on GA4 data
DV360 (Display & Video 360) Integration
Sync UTM URL suffixes directly to DV360 line items via OAuth. Navigate the full Partner → Advertiser → Campaign → Insertion Order → Line Item hierarchy, select multiple line items, and push your tracking parameters in one operation — with before/after preview.
- OAuth-based DV360 connection (Google-verified scope)
- Full 5-level hierarchy: Partner → Advertiser → Campaign → IO → Line Item
- Multi-select line items with status indicators
- URL suffix sync with before/after preview
Campaign Manager 360 Integration
Sync URL suffixes to CM360 campaigns and placements via OAuth. Traverse the Account → Advertiser → Campaign → Placement hierarchy, apply CM360 macros like %ebuy! and %epid!, and update tracking parameters across your entire display and video buy in seconds.
- OAuth-based CM360 connection (Google-verified scope)
- Account → Advertiser → Campaign → Placement hierarchy
- Supports CM360 macros (%ebuy!, %epid!, %n, %c)
- Campaign-level and placement-level sync modes
TikTok Ads Integration
Sync UTM landing page URLs to TikTok Ads via OAuth. Navigate the Advertiser → Campaign → Ad Group → Ad hierarchy, select at any level, and push your tracking URLs automatically. Supports all TikTok macro variables including __CAMPAIGN_NAME__, __AID_NAME__, and __CID_NAME__.
- OAuth-based TikTok Ads connection
- Full 4-level hierarchy: Advertiser → Campaign → Ad Group → Ad
- Supports TikTok macros (__CAMPAIGN_NAME__, __AID_NAME__, __CID_NAME__)
- landing_page_url sync with before/after preview
CSV & Google Sheets Integration
Migrate your existing UTM links in minutes — not days. Import from CSV or Google Sheets with flexible column mapping. Export your entire link history, templates, and attribution reports with one click for stakeholder reporting or offline analysis.
- CSV import for bulk link migration
- Google Sheets export with one click
- Column mapping for flexible import formats
- Scheduled export for reporting workflows
Activity History & Audit Trail
When a campaign tracking issue surfaces, you need to know who changed what and when. Every link creation, template update, and rule change is logged with a timestamp and author — giving you a full audit trail for debugging, compliance, and team accountability.
- Per-link creation & edit history
- Template change log
- Team member activity feed
- Exportable audit report
Teams & Multi-Org Management
Attribution consistency breaks down when every team member builds links differently. Invite your entire marketing team to a shared workspace — everyone works from the same templates, attributes, and naming conventions. Agencies on the Scale plan can create and manage up to 10 separate client organizations, each with its own isolated team, links, and UTM governance — and switch between them instantly from the dashboard.
- Invite team members with Admin or Member roles
- Shared templates, links & attribute library across the org
- Agency: create & manage up to 10 client organizations
- Instant org switching from the dashboard header
QR Code Generator
Turn any UTM link into a scannable QR code in seconds — no extra tools required. Generate branded QR codes directly from your link library or the link builder, customize colors and size, and download as PNG or SVG for print, digital, or out-of-home campaigns.
- One-click QR generation from any UTM link
- Custom foreground & background colors with presets
- Export as high-resolution PNG or vector SVG
- Built-in quiet zone and error correction controls
Programmatic REST API
Integrate UTM Mind into any existing workflow with a comprehensive REST API. Generate links, validate URLs, manage templates and rules, and control your entire UTM governance layer programmatically — all secured with scoped API keys and subject to your plan limits.
- Full CRUD API for links, templates, rules & attributes
- Scoped API keys with read/write permissions
- Plan-enforced rate limits & monthly quotas
- Batch link creation (up to 100 links per request)
AI Agent MCP Server
Give your AI agent native UTM superpowers. UTM Mind ships a Model Context Protocol (MCP) Server that lets AI assistants like Manus, Claude, and Cursor discover and call UTM tools directly — no custom API client code required. Embed UTM governance into any agentic workflow in minutes.
- MCP Server at /api/mcp — plug into any MCP-compatible agent
- 10 native tools: create links, validate URLs, manage rules & more
- Authenticated via API key — same plan limits apply
- Works with Manus, Claude Desktop, Cursor & any MCP client
All features, every plan
UTM governance starts today — free, no credit card required
Every plan includes the AI agent, validation rules, ad platform integrations, and GA4 reporting. You get the full platform from day one — upgrade only when you need more links or team members.
Get started for free