Question 1

What is UTM Mind?

Accepted Answer

UTM Mind is an AI-powered UTM management platform that helps marketing teams define naming conventions, generate validated UTM links, sync tracking templates to Google Ads and Meta, and verify attribution data with GA4. All features can be operated through a conversational AI agent.

Question 2

How does UTM Mind differ from a simple UTM builder?

Accepted Answer

Unlike basic UTM generators, UTM Mind provides end-to-end governance: it enforces naming conventions through attributes and templates, validates links against custom rules, automatically syncs tracking templates to ad platforms like Google Ads and Meta, and pulls GA4 data for post-campaign verification. It also features a conversational AI agent that can complete any of these tasks through natural language.

Question 3

Can UTM Mind sync tracking templates to Google Ads automatically?

Accepted Answer

Yes. UTM Mind connects to your Google Ads account via OAuth and can automatically update the tracking URL template at the customer level, replacing landing page URLs with the {lpurl} ValueTrack parameter. It supports both MCC (manager) accounts and regular standalone accounts.

Question 4

What is a UTM naming convention and why does it matter?

Accepted Answer

A UTM naming convention is a standardized set of rules that defines how UTM parameters should be named and formatted across all campaigns. Without a convention, teams end up with inconsistent data (e.g., 'google' vs 'Google' vs 'google_ads' for utm_source), which breaks attribution reports. UTM Mind visualizes your convention as a tree diagram and enforces it through templates and rules.

Question 5

How does the UTM Mind AI agent work?

Accepted Answer

The UTM Mind AI agent understands natural language instructions and can perform any action in the platform on your behalf — creating templates, generating links, setting up rules, syncing to ad platforms, or analyzing GA4 reports. You can simply describe what you need, and the agent handles the rest.

Question 6

Is UTM Mind free to use?

Accepted Answer

Yes, UTM Mind is free to start with no credit card required. You can create attributes, templates, and links, and connect your Google Ads and GA4 accounts on the free plan.

The Attribution Blog